Why you never trust a SEO company who gurantees ranking
Why should a company never trust this statement from another agency, company, freelancer, digital marketer or anyone who claims to be an expert in Search Engine Optimization (SEO)? This is because this statement is one of the first signs of bad SEO strategies in place, also known as Black Hat SEO.
Black hat SEO is SEO strategies that have been discontinued and outed by search engines such as Google. Black Hat SEO strategies will often guarantee a ranking in Y timeframe because they are using strategies that should not be used, ever, never ever. This can include but are not limited to, keyword stuffing, spammy backlinks, cloaking, duplicate content and so many other strategies.
At Denver Media Group our SEO expert Denver has seen several clients who have come to our company looking for a new strategy. One of the most recent ones was a client having a different SEO agency work on their website content and get a new website set up for them.
The cost was extremely high, the website was like a 90s directory and the content was copy and pasted from 20 other websites in their industry. This company cold- calls companies in this industry with this exact statement. They “promise” a ranking in Y time and “promise” to bring in so many leads, they will have to turn the phones off.
The thing with promises like this is that to a business person, this sounds wonderful! Why not get so many “sales” that you have to turn the phone off. The truth is, they were using PPC ads to bring in leads, which is fine, but the same PPC ads were being used in locations all over the United States.
The organic SEO strategy that was in place by this other agency was a traditional case of plagiarism. The content was copy and pasted from one of the other 20 websites, images and all, and the keywords were just changed to their location instead of new market research and competitor analysis.
Why would a company go through all of this just to come back to Denver Media Group? Because Black Hat SEO is a short ride that can get a company blacklisted off search engines such as Google.
So, why is this really important to understand?
A leading SEO expert Denver will never guarantee a ranking in Y amount of time simply because there are too many variables that come into play.
A single industry could slow down the overall organic ranking in search engines because it is a saturated market; on the other hand, a website can easily rise in ranking in an industry where it seems no one is utilizing SEO.
Our SEO experts tell clients that it takes a minimum of six months to start to see any type of ranking and increase in website traffic, and again, this is all dependent on a number of factors at play.
The thing is that clients assume that when their website has been optimized for on-page SEO, off-page SEO or both strategies their website will start to rank overnight, but we would never want that for your company.
There is a myth in our industry that once it has been added that the leads will start! That is not always the case. Just because there has been SEO added to the website, it does not mean leads come immediately, as discussed many times on our blogs, there is keyword research, market research, continuous optimization, monitoring, website updates and so much more that goes into a website simply ranking for one keyword!
Another myth is that once you are ranking on the first page, all these leads are going to bring massive sales, but just because you are ranking on the first page (1-10 in SERP) does not guarantee this either.
You got to page one, yay! Now, you can not believe that you never got this close with those other guys, but fast forward a few months and this first page ranking does not bring in leads. This is because it isn’t enough to rank fifth on SERP, but to rank for keywords that are relevant to your target audience, company and industry!
This research is the catalyst to your company’s branding in search engines. Take it from our SEO expert Denver, you don’t want to rank for keywords that are not relevant to your company or customers. Because at the end of the day, that ranking won’t bring in the results you want.
At the end of the day, it is imperative that a company find the right SEO expert Denver that supports their goals and can provide proper SEO strategies to help them grow over time in search engines.
For help with SEO strategies or a free consultation for our recommendations, contact us today!