UPDATED: What to ask an SEO expert before you hire them.
The new year is quickly approaching, and for many companies, right now is the perfect time to review budgets and evenly and appropriately disperse budgeting between all departments and including marketing budgets.
As a leading Colorado SEO company, Denver Media Group, always expresses that SEO is always worth the investment. No matter the size of the budget or the other digital marketing efforts included, SEO is and always will be a great investment.
This is because SEO is building your company’s authority in search engines, brand awareness, credibility, and so much more!
If increasing your SEO efforts is on your company’s 2021 list, it is time to get moving. Now is the time to hire one of Denver Media Group’s SEO expert in Denver!
However, it is important to understand that not all SEO experts will provide the same services and their costs will vastly range depending on their company.
With that, there are a few questions you should ask the SEO expert you are looking to hire.
What to ask a Colorado SEO Company
What kind of SEO results should I expect?
It is important to understand that SEO is not a sprint. While most businesses are driven by concrete numbers, projections and outcomes, SEO results work very differently. The SEO expert you interview should set realistic goals and expectations for your business.
One of our biggest pieces of advice we give all companies and management teams for those who are looking to hire an agency is to never trust anyone who says this statement.
Here are some examples of realistics goals that can and will be measured!
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Domain Authority (DA) increases and decreases
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Toxic links
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Backlinks
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Organic search traffic
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Organic keywords
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Leads and sales
If you’re promised to rank first for any keyword in any time frame under six months or even more, it is time to take your money elsewhere. Remember, if it sounds too good to be true, it probably is.
Speaking of money!
What kind of investment should I expect for SEO services?
We are not at liberty to speak on behalf of any other agencies and their pricing structure. However, we can tell you your investment is based on three things.
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Your company’s current situation
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What are your goals
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The budget to help reach your goals
Our recommendation? Determine what your company places value in. If you endorse quality work done right, invest in it.
Why should I hire your SEO expert in Denver for my company?
A good SEO expert in Denver will work hard to understand your industry, demographic and industry as a whole. Their success will be driven by goals you set together, not the promise of fast rankings at a low-ball cost.
A good SEO expert promises quality over quantity, offers an open line of communication, and reports progress to your business in a scheduled manner.
Simply put, a worthy investment offers trust. If the SEO you are interviewing shows sign shiftiness in any way, move on to the next one.
As Zig Zigler once said, “If people like you, they’ll listen to you. But if they trust you, they’ll do business with you.”