What is wrong with your website?
Your website is the digital gateway to your business, often forming the first impression for potential customers. 75% of people judge a company’s credibility based on its website. If you notice your website is having high bounce rates or a lack of conversions, then it is time to rethink your website’s design. Our website development Denver team has gathered some common issues that could be plaguing your website's performance and user experience.
What's wrong with your website?
Slow loading times
A major turnoff for visitors is a slow-loading website. In the age of instant gratification, users expect pages to load swiftly. Slow speeds not only frustrate users but also contribute to higher bounce rates. Factors like unoptimized images, excessive scripts and inadequate hosting can lead to sluggish loading times.
Lack of mobile optimization
With the majority of internet users accessing websites from mobile devices, a lack of mobile optimization can be detrimental. If your site isn't responsive, meaning it doesn't adapt to different screen sizes, users will have a hard time navigating and reading content. This could lead to missed conversion opportunities. Get your site mobile optimized by hiring a website development Denver expert.
Confusing navigation
Website visitors should be able to find what they're looking for within a few clicks. If your navigation is convoluted or poorly organized, users might abandon ship before discovering your offerings. Clear and intuitive navigation is key to keeping users engaged and encouraging them to explore further.
Poor content structure
Your website content should be organized logically and presented in a visually appealing manner. If your text is dense, unformatted or lacks hierarchy, it can be overwhelming for readers. Break up content with headings, subheadings, bullet points and relevant images to make it more reader-friendly.
Complicated forms
Forms that are too long or ask for unnecessary information can discourage users from completing them. Simplify your forms, only asking for essential details. Implement real-time validation to guide users and prevent errors, making the conversion process smoother.
Unclear calls to action (CTAs)
If your CTAs are unclear, hidden or lack a sense of urgency, users might not know what action to take next. CTAs should stand out with contrasting colors and compelling text. Clearly state the benefit of clicking and guide users toward the desired action.
Inconsistent branding
Your website should reflect your brand identity consistently. If your colors, fonts and overall design vary from page to page, it can create confusion and diminish your brand's professionalism. Consistency across all aspects of your website reinforces your brand's authenticity.
Broken links and errors
Broken links and 404 errors can frustrate users who are trying to access specific content. Regularly check for broken links and ensure your website's error pages provide helpful information and a way to navigate back to relevant content..
Ignoring SEO best practices
If your website isn't optimized for search engines, it might not appear in relevant search results. Ignoring SEO best practices can hinder organic traffic and limit your website's visibility. Conduct keyword research, optimize meta tags and create high-quality, relevant content to improve your site's search engine rankings.
Hire a website development Denver company to fix these issues!
At Denver Media Group, our team of developers can help you figure out where you can improve your website’s design and fix them. We provide quality web design that compliments our high-end web development and consulting services to all our clients. Reach out today to learn more!