Updated: What is SEO?
Many small businesses have a common question: How can customers find my location? The answer is SEO. This digital marketing strategy is helping companies big and small get found whenever someone conducts relevant searches about their product or services.
Search Engine Journal found that 49% of marketers report that organic search has the best ROI of any other digital marketing channel. If this statistic has made you curious about SEO, check out this helpful guide and learn how an affordable Denver SEO company, like Denver Media Group, can help you reach all your goals.
What is SEO?
SEO is short for search engine optimization. It is the behind-the-scenes process for marketing and content creation that makes your website appear higher on search engine results pages (SERPs). It is not a “one-time” task that can be checked off; it is an ongoing strategy to make your website appear in the top results and stay there.
There are many aspects that go into creating a quality SEO strategy. Some of the things an affordable Denver SEO company focuses on are:
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well-written, informational content tailored to your audience and produced with keywords in mind
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technical “off-page” approaches, including quality link-building
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social media marketing to get more visibility for your page
Why does SEO matter?
Today’s technology has made it easy to find anything you are looking for with just the touch of a finger. In fact, 68% of online experiences start with a search engine. That is why many companies are using SEO strategies with their existing digital marketing strategies.
It is not enough for your website to show up on page results. You want to ensure your website makes the first page. 90% of online users do not go past the first page of Google results. If your page is not first, then potential customers are more likely to go to a competitor.
Some other top reasons why SEO is important are:
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Cost-effectiveness
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Builds authority
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Connects you with your target audience
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Increases your website traffic
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Puts you above your competition
How to do SEO
There are several ways that a company can do SEO. They can do it themselves or hire an affordable Denver SEO company. If you choose to do your company’s SEO yourself, you should first take a course and keep up to date with all the latest SEO changes. For example, Google has several core changes throughout the year to ensure Internet users get accurate search results.
On the other hand, if you choose to hire an SEO company, you do not have to worry about much. This agency will take care of developing and managing your company’s SEO strategy. They will give you monthly and quarterly reports about how your SEO is performing. The only thing you need to worry about is choosing a trustworthy company.
Things that search engines take into account when ranking a website
Relevancy
Search engines want to make sure that the content on your site matches the information the audience is looking for.
Quality, SEO-generated content
If you regularly publish helpful articles, videos or blog posts for your audience with SEO in mind, you will meet this requirement from search engines.
Site speed
Search engines consider your site’s loading speed.
User-friendliness
Is your site built for mobile? If it isn’t, look at getting a redesign!
Meta descriptions
The meta description is the short paragraph of text in the SERP under that page’s URL. A meta description should be included on each article and page of your site.
Internal links
Make sure with each article that you post that you’re linking it to other areas of your website. These links will provide more information for your reader and possibly keep them on the page longer.
Are you searching for an affordable Denver SEO company?
Hire Denver Media Group! Our SEO experts will increase your website’s online visibility and help you dramatically increase the amount of targeted visitors and traffic to your website. Contact us to learn more about SEO services.