Updated: What is Marketing Automation?
It takes a well-oiled machine to manage your company's marketing. From creating content to making sure it gets published on time, it can be a lot, even for companies with larger marketing teams. One way that companies can make their marketing run more efficiently is by choosing to automate their company’s marketing.
It is reported that 76% of companies have been using marketing automation tools for the past three years or more. This kind of technology is helping companies save time and money. Our marketing automation Denver team is here to break down what marketing automation is and how you can use it.
What is marketing automation?
Marketing automation is a tool that is used to automate activities across inbound marketing channels. These activities are usually repetitive and take lots of time to do individually. Some of the tasks include email, social media and managing contact information.
If you are using these kinds of tools correctly, they can help improve the customer journey. It can drive more revenue and help you maximize your ROI. It is designed to improve your skill sets and save you and your team valuable time.
How marketing automation software can assist you
Save you time
One of the main benefits of using marketing automation tools is saving your team time. These kinds of tools make automating social media posts and emails more effective. You can plan out your work ahead of time and then just schedule your content. The great thing about these tools is that they can also keep track of how well your posts do.
Synchronize your digital channels
With this software, you can synchronize your email, social media and blog posts all in one place. This will allow you to better manage your marketing tools and improve your content. You can also analyze which platforms are most effective for your business and identify areas that need improvement.
Personalize your content
Aside from synchronizing everything, automation tools help you personalize your content. It allows you to personalize your emails so they include individualized details such as your customer’s name. Plus, it can help with the marketing funnel process and send out content related to their customer journey. For example, welcome letters can be sent to new customers and loyalty emails to long-term customers.
Optimize your marketing
Marketing automation is a tool that is tailored to meet the needs of small businesses that are expanding. It streamlines marketing operations, ensuring they run smoothly and error-free. Additionally, it saves time, is cost-effective and boosts productivity.
Get the best marketing automation Denver company to automate your marketing!
If you want to optimize your marketing services, then contact our team. At Denver Media Group, we can help you take the guesswork out of using marketing automation, saving you time and money. Reach out to us to learn more about our marketing automation services.