Updated: What do customers want in a website?
It is no secret that a customer's journey starts online. They are more than likely to start their online purchase with a search engine. That means your website should not only look inviting but also functional. If people cannot find what they need from the site, they will leave your site just as fast as they clicked on it.
Many business owners have a question: What do customers want from my company’s website? Are there certain things that I should include on the site? Whether you are looking to update your site or make a new one, here is what a Denver web design agency recommends you should include.
What do most customers really want from a website?
Intuitive design
When you go into a grocery store, you probably can get an idea of where things are located based on your previous knowledge of grocery stores. The same goes for websites. You want to design a site that has an intuitive design.
This kind of design is easy to use and understand. That means that elements of website design are placed where users are most likely to find them. For example, the navigation bar on the top of the website, along with social media icons.
Contact information
Whether you have an actual business location or just an online store, you want to ensure your website has contact information. This will reassure your customers that your business is trustworthy and that customers are able to give feedback. Some types of contact information you should add to your website include:
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Address
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Business hours
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Email
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Phone number
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Live chatbots
Fast loading speeds
An important aspect of any website is loading speed. If your site is slower than 0.05 seconds, then customers will click off your site. Aside from increasing bounce rates, slow loading speeds can hurt your revenue. How? Well, the digital marketing strategies you are paying money for might not be doing well if your site is taking too long to load. Here is a list of things that could be slowing down your website speed:
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Bulky code
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Large images
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Large videos
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Too many elements
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Lack of mobile design
Mobile-friendly designs
Our Denver web design agency will shout this from the roof-top of every mountain in Colorado. If your website is not designed for a friendly mobile experience, you are setting yourself up for disappointment. In the United States, it is estimated that over 211 million people have used their cell phones to conduct a search. Consumers are searching for the same experience on a desktop and on their cellphones.
Security
Trust and security are a big deal, today and always. Customers want to be assured their contact and purchasing information are safe when being used. By using an SSL certification on your website, you protect your users’ data. Google has taken a strict stance to protect the privacy of customers, thus sites using SSL certification are more trustworthy than others.
Hire a Denver web design agency!
The thing with this list of customers wants out of your website is that it is the standard anymore. For companies and small businesses finding themselves concerned if they are up to industry standards, contact us today for a consultation!