Ways to make your birthday email program successful
“Happy birthday to you, happy birthday to you!” A birthday is a special moment to say the least, and a moment to cherish with gifts, celebration, and appreciation. When it comes to email marketing and its importance, don’t forget about birthday email campaigns.
Birthday emails are powerful marketing tools, and research from Campaign Monitor shows that birthday email campaigns can be more effective than traditional campaigns. The most interesting birthday emails have a far higher click-through rate and transaction than promotional emails.
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Birthday emails have 179 percent higher click-through rates
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Generate 342 percent greater revenue per email than promotional email campaigns.
Why are birthday email campaigns important?
It is lunchtime, and you and coworkers are heading out to lunch, or you are meeting with some friends, and as you check your messages you see a birthday email from your favorite store.
A reminder that you have free shipping on all orders just for your birthday! How special, and at that moment, it can help someone feel significant.
In a digital age where personalization is at the forefront of consumers' minds, what else is more personalized than a coupon specifically designed for your birthday, and yours alone.
Birthday email campaigns give marketers the unique opportunity of personalizing an email almost 100 percent. The result is that the customer feels special and hence takes more interest.
Also, this is an opportunity to refresh your name in front of them. A bit of appreciation and a small reminder can go a long way.
How can you make birthday emails special?
1. Provide them special offers that they can’t refuse
These special offers should be something that isn’t traditionally offered within email campaigns. This can include a can’t resist coupon, discount on their current subscription, a free gift, a surprise discount, or anything else!
2. Remember to send it on their birthday
“Happy birthday, Alex! Here is your birthday gift from us.”
You forgot to send the email on their birthday. It kind of feels like this, and an afterthought on the entire campaign. Almost like the friend who buys you socks, and not fun socks, just socks.
Some companies miss the actual birthday and send birthday emails belatedly. Don’t have the automation for that? You can also send reminder emails saying “Hey, we heard it is your birthday month. We have a present for you.”
3. Make it more than a one-off
The most successful birthday email marketing campaign doesn’t rely on just one interaction between a consumer and their birthday, it helps to build more trust between a brand and consumer to help foster a loyal customer.
It would be ideal to have automation set up after each birthday email is sent out with a thank you or even general marketing campaigns and messages. It is more cost-effective to retain current customers and clients, and if you notice more and more people are only spending on their birthday, it is time to review tactics.
Email marketing is a vital part of the marketing strategy, and with the right automation in place, it can be as simple as blowing out birthday candles! For help with email marketing efforts, contact us today!