Video on social media platforms
Whether or not video marketing is worth the investment is not a debate anymore. There are countless studies with a simple search in Google that show the importance of video marketing for a company in this digital age. Facebook users are 1.5 times more likely to watch a video on their phone and find a product more interesting after watching this video.
Social media platforms continues to revolutionize the way digital marketing Denver companies use platforms to market to their target audience.
As Moiz Khan states, “we live in a mobile-first world and the world of Facebook videos is like a reservoir of unimaginable opportunities that is certainly the next big thing in the world of video marketing.”
Here are four reasons why companies should be investing into videos for their social media marketing strategies in 2020.
1. Increase engagement
With the latest social media algorithm updates, engagement is the most important aspect of these social media platforms. A post without any type of engagement is more than likely hidden from its followers. This is why a couple of weeks later a post will appear from your best friend. This is because people are still engaging with it.
All companies are struggling with a decline in organic growth from small mom and pop shops to Fortune 500 companies. It is estimated that videos garner more engagement with social media followers, which in return, help to keep your posts in their feed. This is because videos are easy to consume large amounts of information in a shorter time span.
2. Increase leads
Want a simple but effective way to show an ROI to those client’s, board members or the CMO? Video has shown its worth time and time over again. Research shows that marketers suggest that using video over an image provided them a better ROI. Another study shows that 81 percent noticed an increase in sales and less calls to their support team with common questions.
As one of the most critical parts of a business investing into a digital marketing Denver company, could video be the increase in leads and sales your client’s have been searching for?
3. Mobile is King
Sorry Bill Gates, but we are slightly changing up your famous quote “Content is King.” Our team still agrees that content is king, but so is mobile. Consumers prefer to use their smartphones to search the Internet and watch videos. Think of about it? Where are you most likely watching videos on? Often times it is not from your desktop or tablet, it is from a smartphone which is glued to all of our hands.
4. Native videos or the original videos?
Now, this one can be debatable. Yes, posting natively on Facebook can help to increase engagement, but AgoraPulse released a study showing that an Instagram posts natively on the platform versus their third party scheduling platform did not increase engagement.
The fact of posting natively is not the reason engagement is increasing, but what causes the engagement to increase? Content.
First thing first, videos that keep the consumer on Facebook show an increase in engagement. Our marketers have noticed a video posted in raw form to Facebook (third party scheduler or not) tend to have better reach and engagement rates overall.
The client’s whose videos are posted to YouTube then a link posted to Facebook do not produce any better results than posting a video on Facebook. So, what is our consensus?
Post the original video on Facebook natively or with a third party scheduler because either way, videos that keep consumers on Facebook will perform better.
As social platforms continue to emphasize the social aspect of their applications, digital marketing Denver companies need to be one step ahead of these algorithms and video is an effective way to do this.