As a business owner, you want your business to be the best. To make that happen, you should aim to make your business rank on search engines as the most popular in your industry. 28% of local searches result in a purchase within 24 hours.
You can get your business to rank higher on search engines or for certain keywords with search engine optimization (SEO). There are certain strategies that you can use to ensure your business shows up on search engines. Our SEO expert Colorado team has rounded up some tips to make sure your business shows up on top.
Although you may want your business to show when people type the best X near me, it may not be possible. Google takes into consideration distance when it comes to ranking. SEO expert Colorado recommends that you optimize for the “best X” and include the physical location in your city. That way, when people are searching for “the best restaurant near me,” and they are in that area, your restaurant shows up.
If you want to make sure that your business shows up as the most popular choice, then ask customers to leave a review on review sites like Yelp or Tripadvisor. It will help get your name on the top X in your city lists and then people are more likely to visit your business.
Google loves websites that are mobile-friendly. A report found that 63% of organic search engine visits came from mobile devices. Making sure that your website is easy to navigate on any mobile device can ensure that your website ranks at the top. You can accomplish this by hiring a reliable web design and development company. They can ensure that your website functions on any device.
Another thing to consider is your website’s page speed. If your website is loading slowly, people will click off it and cause your ranking to decrease. You can check websites on Google PageSpeed and figure out what is causing your website to have slow speeds.
The foundation of a successful SEO strategy begins with creating high-quality, relevant and valuable content. You want to produce content that your target audience is searching for regularly. This is where you can incorporate the keywords that have your city or precise direction.
At Denver Media Group, we can help elevate your website on search engines with our SEO strategy. Our creative management firm provides companies with the ability to customize both our search engine optimization (SEO) and search engine marketing (SEM) to meet your goals and objectives. Reach out to contact us!