UPDATED: The two social media marketing goals you should be setting
Denver Media Group has a team of dedicated and talented Social Media Consultants that help all our clients reach their digital marketing goals through social media management strategies combined with SEO strategies! The thing with social media marketing is that clients typically do not come in with goals in mind.
In our content strategy guides when we send out the goals or “upcoming content” it is usually left blank, very few fill out their goals when it comes to social media. The problem with this? It doesn’t matter if our experts get you 100 followers or 1,000 followers. It wouldn’t matter how many leads come through, because at the end of the day, these aren’t your goals for your company.
It is imperative that a company set management and realistic goals for themselves before ever entering a meeting regarding digital marketing strategies. This is because the best marketing companies in Denver can craft a personalized strategy for your company based on the goals in place! No matter how large or small, but without these goals in place first, it will all be water under the bridge.
There are common misconceptions about digital marketing and social media that make KPIs and tracking a bit more complicated. As one of the best marketing companies in Denver, our experts can help turn those misconceptions into smart, measurable goals!
Social media goals 101
Misconception:
A great social media goal is to “get as many followers as fast as possible because more followers means more sales and leads and more people!”
Why this isn’t as important as a company believes
When it comes to social media marketing, the number of followers you have will not determine the amount of business you get. Sure, there are “black hat” ways of collecting social followers, but as one of the best marketing companies in Denver, Denver Media Group’s social media consultants will never participate in those practices.
With social media marketing, growing your followers is all about the quality you receive. In the end, the number of followers you have might give your business a little bit of credibility, but if those followers are not turning into revenue, those numbers, unfortunately, don’t matter.
What goal should you set instead?
Increase brand awareness by expanding audience reach. Not only is this a measurable goal, but it also gives your business the opportunity to grow with quality followers.
By expanding your reach, you are putting yourself in front of a targeted audience specific to your business. Remember, quality over quantity.
Misconception:
“Social media should increase my sales by 100 percent, right away!”
Not exactly!
A big part of social media marketing is spreading brand awareness. You have to create a trustworthy and authoritative space in the digital world. You simply cannot launch and the phones start ringing off the hook.
It takes a minimum of seven times before a consumer even starts to trust your brand, another seven to follow you and another seven to purchase from you. All those impressions and reaches create brand awareness.
In fact, a person only needs 10 seconds or less to form a first impression of a company. So naturally, it can genuinely take a little extra time to start converting sales.
What goal should you set instead?
Gain more website traffic through social media.
By driving your social media traffic to your website, you are setting up the opportunity to showcase your products and services, educate your audience and give them a reason to come back. When your web traffic picks up, you are increasing your chances of sales.
When it comes to digital marketing, Denver Media Group will set quality, realistic goals for your social media strategy. Through curated content, premium social media posts and quality content, your brand presence will grow with time! Quality goals not only benefit your social media, but compliment your SEO strategy as well.