The true cost of DIY SEO
There are plenty of things that can be done with the DIY route, but one of those that should be left out is DIY SEO. Why do we love DIY projects so much as humans? There are many psychological factors behind that from a sense of accomplishment to the feeling of being in control. This is why Lowe’s or Home Depot is always packed on a Saturday afternoon with dads and families ready for that next project!
While there are plenty of DIY projects that a person can do in their spare time such as painting the living room or restoring that antique furniture, Colorado SEO experts never suggest that a company DIY’s their SEO strategies.
This is because SEO is a long-term marketing strategy that takes dedication and busy company owners, managers and their employees more than likely do not have the time to learn or consistently keep up to date with the marketing strategy.
It happens, as a culture, we love to get down and dirty in our own projects, but the thing is, there are cost effective SEO strategies out there with Colorado SEO experts that can provide your company with the infrastructure, expert opinions and strategies and can dedicate their time to this strategy.
Here is the true cost of DIY SEO:
The thing with companies who go the DIY route with SEO is that oftentimes they are good at keeping their website a secret in search engines! There is no doubt that some people can have success in their own DIY SEO strategies, but the harsh reality is that most companies will not be part of that very small statistic.
You probably aren’t Si Quan Ong from Ahrefs who handled a company’s SEO on his own with little budget or qualifications, but with his entire position behind ranking the company’s website, he had more time than most!
Ong is the rare employee or person who has extra time for DIY SEO. For others who are trying to go the DIY route, how much extra time do you have right now? Do you have 83 hours to go through training courses, three hours a week for website optimization or 24 hours a month for blogging and refreshing content?
Does it sound outrageous to spend 110 hours in the next month to do DIY SEO? Well, that is a minimum of what it could cost in time alone to handle your own SEO strategies. This does not even include off-page SEO like backlinking!
As a company owner, what is your annual salary? Don’t say it out loud in front of anyone, but is it worth your time and salary? Because more than likely, you could easily find an expert or agency out there that could handle all of these strategies and others for half of your salary- if not a quarter.
The hardest part is that this can cost a company their entire website and reputation. Strategies that are deemed inappropriate from search engines and DIY strategies can leave your company without ranking and even blacklisted off Google. That is the true cost of DIY SEO.
This is why you need to invest in cost effective SEO
The common misconception is that SEO strategies will cost a small to large company an exorbitant amount of money each year, but in all reality, it does not have to be that way. But, be wary of companies who promise these crazy results with such a small budget. That is too good to be true.
It is important to invest into a credible, trustworthy agency that can provide your company the best results possible with the budget in place. Now, let’s talk about this. Search Engine Journal found that small businesses are only budgeting $0 to $99 a month on their SEO strategies. This is why your inbox is being spammed.
You should also invest into an agency that provides cost effective SEO strategies that will not break the bank and provide results! It is imperative to understand that not all agencies are the same, and that is okay, those agencies work great for their client’s needs.
Check out our SEO services page to see what our company can offer you and all of our other strategies! Stop spending marketing dollars on DIY strategies only to get bummed out that it never works! Leave the DIY for weekend projects and hire a Colorado SEO expert to handle the SEO work.