UPDATED: The magical 80/20 math behind social media marketing
One of the hardest notions for new and even current clients is the 80/20 rule in social media marketing strategies. This is a formula based on promotions and industry content that is relevant to your audience. The thing is, while social media marketing is free for companies to utilize, the best marketing companies in Denver would advise against posting promotional pieces of content one after the other.
This is because too many promotions have a negative impact on the overall Denver social media management strategy which can result in losing followers, engagement and even seeing a decline in referral website traffic to the website from social media.
Oftentimes, a client gets confused when we send over the first grid and there is content from other companies on their grid. “Why would we promote other companies.” This is not a direct promotion of other companies, but the content within the industry that is relevant to your target audience, which in return, shows your company as the industry leader.
It takes about seven to 15 impressions on social media before a consumer starts to trust your company as an industry leader, and the only way to get those seven to 15 impressions is to start with Denver social media management.
20 percent of promotions
This is what we call in our meetings, “why our company is so great” type of posts on social media and even blogging content. This can include, but is not limited to:
-
Offers and discounts available
-
New products launched
-
Any services and/or products available
-
Seasonal offers
-
Brand awareness promotions
This is where companies want to shout from the mountain top and showcase everything that is great! We want to do the same, but it has to be done strategically. A great way to even promote your company without a direct promotion is to use testimonials, customer stories, repost content from consumers and #TeamMemberTuesday! Even this type of promotional content offers a bit of a break from the same weekly postings of products and/or services.
With this in mind, the promotional posts are always the favorite of clients, but the least favorite part is the industry news.
80 percent of industry content
This is what keeps your audience coming back to you. This content needs to be relevant to your target audience, engaging and show your understanding and expertise.
It means compiling content from influencers, newspapers, research articles, other experts, agencies and personal brands to help cultivate a connection with your audience. The whole point of social media is to be social, so be social. This doesn’t have to be content that is shared and that’s it.
Create polls, stories, engaging videos, infographics or anything else! It isn’t about selling your services and/ or products, but showcasing your company in the spotlight with relevant news, facts and articles to back you up!
The links or content you share here should be:
-
Valuable and informative
-
Should come from reliable sources
-
Should never ever sound like a pitch to your services
-
Should be engaging so your audience can easily connect
It is essential to share and encourage relative content online. Hundreds of irrelevant and poorly-written content will act as a negative effect on the brand. This will lead to losing credibility with your customers.
While the 80/20 rule in the social media marketing world holds true value, it can be shifted based upon the industry and niches. This can be broken down to 70/30 or even 60/40 if need be, but our experts prefer based on other clientele success, to stick as close to the 80/20 ratio as possible!
For help from one of the best marketing companies in Denver, contact our Denver social media management team today!