UPDATED: The importance of font in website design
A website is the first impression that a potential customer and client will have on your company. It takes about 50 milliseconds for this potential customer or client to make a decision about your company based on the website’s overall design. A company can no longer rely on the positive storefront experience to provide the best experience for their customers and continue to improve on their customer satisfaction.
The first place a customer is going is to the internet. The search results, website and social media channels that will populate in the search results of the SERP are what consumers are going to judge your company on. How is your first impression going? Not great? Kind of normal for companies in a range of industries.
What is one of the smallest, but extremely important website design factors that a company may never take into consideration when redesigning their website? Their font! Yup, font!
For your website to really excel, the design must tie in with the rest of your company’s branding and image.A surprisingly big piece to creating the perfect website design is the Denver font you chose.
Here are our top suggestions to improve your user experience and satisfaction based simply on the right choice of the font!
Readability
One of the most important reasons that the right Denver font needs to be selected is due to readability. Readability is simply what it sounds like - the ability to easily consume and read the content. One of the factors that affect this would be the font on the website.
With 94 percent of impressions related to your website’s design, a first impression includes readability. A company could have the best content on their website with keywords, but if a consumer struggles to read said content, it really is kind of for nothing.
Contrasting colors
It is important to have the right contrast between the background of the website and the text. Using contrasting colors such as a black background with white text is a good rule of thumb but you can get creative and use other colors that match your company’s colors.
Maintaining your company’s color palette allows you to have consistent branding and a great user experience that speaks for itself. Your website visitors will appreciate the uniformity and your play on colors.
The chance of converting visitors to customers increases when they find something of value in your content, displayed in those colors.
To Serif or not to Serif?
Family is family, you do not get to choose it. While this might be true for your physical family and relatives, it certainly is not the case with the Denver font family that you decide to use for your website.
The two common types of font families that you can use are the Serif and the Sans Serif.
For instance, Times New Roman is part of the Serif family because you can visibly see the pointy edges on the t, I, r, and z letters, in particular.
What you have to remember when you’re choosing fonts is that while there are awesome fonts out there, and they do look cool, but you have to see things from the perspective of your website visitors’.
While this seems like the smallest thing to consider, it really does play a big role in the entire design process of a website. Here’s a great example of choosing the right font!
Which one would you respond to? Which one makes you want to call someone for help? Yup, this is an extreme example, but a great example to show how font really does matter!
A website redesign or design is no small task, make sure to have a group of website design and development experts behind you to avoid small mistakes such as this one! Contact us today!