The importance of content marketing
There is a reason why people say “content is king.” Nowadays, people do not want to be blasted with constant advertising. So how do companies reach their existing and potential customers? Through the use of content marketing.
Using this kind of marketing helps generate leads, costs less than paid search, builds relationships and makes you an industry leader. To help you understand what exactly is content marketing and how you can include it in your strategies, our Denver marketing and media services team has created this helpful guide.
What is content marketing?
Content marketing is a digital marketing strategy that uses content to attract prospects and convert them into customers. Many companies use this digital marketing strategy to provide value and educate their target audience. How this digital marketing strategy works is it helps in all three phases of a buyer’s journey:
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Awareness phase
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Consideration phase
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Purchase phase
The different types of content
Social media content
Social media content is any form of content that is posted on social media platforms like Facebook, Twitter, Instagram, LinkedIn and TikTok. Creating and sharing content on social media because it can turn followers into fans.
Depending on which social media your audience is on is what social media platforms you should be using. Then you should tailor your content to fit that platform's specific aesthetics. For example, Instagram is more visual, so you should try to create graphics or use engaging pictures that will attract people to your page.
Blog content
Another form of content is blog content. This kind of content is considered to be any time of article, news, press release or blog that is published on the website. Many marketers use blog content to build authority in their industry, keep users informed and improve their rankings on search engines.
Publishing original and valuable content on blogs will help search engines rank your website higher and generate more organic traffic. Reports have found that marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts.
Podcast content
A podcast is an audio program that you can subscribe to and listen to on your phone. This podcast will then release new episodes on a regular schedule. It can be weekly, bi-weekly or monthly. These episodes are usually recorded and then uploaded to a website or streaming platform, like Spotify or Apple Music.
Why should you consider making a podcast? Well, podcasts are fun and creative ways to keep customers informed about your industry and build a relationship. An average of 80 million Americans are weekly podcast listeners.
Hire Denver Media Group for Denver marketing and media services!
If you need help creating content that your audience will love, let Denver Media Group help. Our team of creatives can write content for social media posts, blogs and website content. Contact us to learn more about our digital marketing services.