The best practices for designing a nonprofit website
Nonprofit organizations provide our community with essential services like food pantries and living assistance programs. Most people learn about these organizations through word of mouth or by searching on the Internet.
As a nonprofit organization, you want to make sure your website is user-friendly and searchable on search engines. Before you start searching for Denver website design companies, you should start off by doing some research about what a nonprofit website needs to have to be successful. Check out this guide about nonprofit website design best practices.
How to design a website for a nonprofit organization
When it comes to designing a website, you have two options. One is doing it yourself with the help of a website builder or hiring one of the best Denver website design companies. Which option is best for you depends on you and your organization's needs.
If you choose to build a website yourself, you can use one of the many website builders like SquareSpace or Wix. These builders make it easy for anyone to build a website without needing to know how to code. Some things to consider about this option are cookie-cutter templates, missing search engine optimization (SEO) elements and lots of time.
Your second option is choosing to hire one of the best Denver website design companies like Denver Media Group. Whether it is redesigning your existing site or building a new one from scratch, these professionals can handle it.
A website from these professionals is designed with searchers in mind and user experience. After your website is built, they keep maintenance on it, so you have one less thing to worry about.
Nonprofit website design best practices
Tell your organization's story
If you are a nonprofit organization, you want to make your organization's story clear. By effectively sharing your story, you can create an emotional connection with your audience. This connection can either help people take action like make a donation, volunteer their spare time, or spread the word about your cause.
You can share your nonprofit's story on your website by making a mission page or adding a video. To write an effective nonprofit mission statement, make sure to include:
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Why does your nonprofit exist
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Whom it serves
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How it serves those in the community
Emphasize website user-friendliness
No matter what kind of website you are designing, you should consider a user’s experience (UX). This term describes how a person feels when interacting with a website, app or other forms of digital technology.
If your website is not designed with user experience in mind, people are more likely to click out of it. Think With Google reports that if a website is not mobile-friendly, then 50 percent of users will use it less even if they like the brand. Some ways you can make it more user-friendly are by adding:
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Effective navigation
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Mobile compatibility
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Clear call-to-action information
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Fast loading speeds
Adding a noticeable donation button
Donations are crucial for nonprofit organizations, so make sure your website has a visible donation button. Adding a donation button makes it easy for donors to make donations or for you to share links on any digital marketing campaign like social media or email marketing.
Remember when adding a donation button is to make sure the button is noticeable within seconds and has a clear call to action. Some examples of a clear call to action copy include:
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Donate
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Support
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Give now
Hire one of the best Denver website design companies!
Denver Media Group has a team of experienced UX website designers and graphic designers who can help you design an effective website for your nonprofit organizations. We provide custom website designs and content management systems (CMS). Contact us to get started!