The benefits of social media marketing
For any business out there who is searching to continue to grow their business, social media marketing is the perfect place to do this. Whether a company hires any of the social media marketing firms Denver or an internal marketing team, the benefits of social media for business cannot be ignored.
What is social media marketing and its top three benefits for businesses?
What is social media marketing?
Buffer defines social media marketing as, “the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social profiles, listening to and engaging with your followers, analyzing your results, and running social media advertisements.”
Social media marketing is a digital strategy that involves a myriad of marketing efforts such as hashtag research, reporting and analytics, management, consumer research, staying up to date on an ever-changing industry, and reaching out to the right audience through social media.
Pew Research shows that in 2005, just five percent of American adults were using social media, but Facebook was only released in 2004 to Havard students, and with MySpace releasing in-between, it makes sense! Fast-forward the last 15 years or so, 80 percent of American adults are now using social media.
Why social media marketing?
1. Brand awareness
Do you offer the best ice cream in the region? Do you have the most unique flavors? What about Vegan options? If no one is coming in the doors, this is likely because no one knows you exist.
Brand awareness is one of the first and most important steps in the social media marketing stage. This is because without brand awareness, no one will know who your company is, and the less likely they are to purchase from you.
In the process of building brand awareness, consumers will start to follow your social media pages, and in return, this will help to build a community! This can be achieved by following an 80/20, 70/30, or even 60/40 content strategy.
2. Ability to build a community
The entire purpose of social media is to connect with one another, and as more companies and consumers turn to social media, you can directly speak with one another.
If you are an ice cream truck or even a storefront, you can instantly connect with your consumers to find out their ideas on the next flavor of your limited edition ice cream.
Not only does this provide engagement with consumers, but direct feedback and market insights. This ensures that your ice cream products are exactly what they have been searching for, with no second-guessing decisions.
Don’t forget about improving customer satisfaction in the meantime!
3. Drive traffic
Social media marketing provides the ability to get your website in front of more consumers by sharing blogging content, promotional content, e-books and so much more. When brands are sharing, commenting, and building a community, it helps to show credibility and puts you as an industry leader.
When a post is shared to Twitter, Facebook, LinkedIn, or Instagram, it provides the ability to bring in more lookalike audience members.
More traffic means more leads, it really is that simple. Even if the leads do not make direct purchases, did they follow the account? What if they shared a post? All of this helps to build brand awareness and authority!
Social media marketing is a necessity for all companies in any industry to continue to be competitive on a local or national level while at the same time building a larger community who turn into loyal customers and followers!
Denver Media Group is one of the leading social media marketing firms Denver has to offer! With years of experience and in-house marketers, we can provide your company with the benefits of social media for business while feeling like we are part of the team.