The four rules to increase mobile engagement
Picture this- you have spent months and even years strategizing, finding the right company to work with, and have launched your app. This is a moment to celebrate, but after hitting the first milestone, how will you hit the next one?
User acquisition and retention is the number one goal of the entire process because, without those two, the next milestones and goals will be harder or almost impossible to achieve.
Research shows that mobile app users abandon an app within the first month. Only 20 percent of mobile users will reach the three-month mark.
Ankit Jain states, “Users try a lot of apps but decide which ones they want to ‘stop using’ within the first three to seven days. For ‘decent’ apps, the average retention rate is about seven days. The key is to grab their attention within this time frame.”
As a company, you have spent months developing and executing this new launch, but you only have three to seven days? We explain the four ways on how to increase mobile app engagement.
The importance of the onboarding experience
This is the first step in the process of hooking them within the three to seven-day period. This is the first impression, the first moment that your app is on their screen, and just like a website, this is ultimately their first impression of your entire company as well.
Show the value of your app. What makes it different from the others in your category and what benefits does it bring to the table? A reminder that users download the app with their final intention of using it- whether it be banking, gaming, or anything else- it grabbed their attention for a reason.
Not only do you have to show the value, but make sure the process of signing up or utilizing the app is seamless. Less hassle and more flow.
Explain the key points. This is where the onboarding process continues. When they are onboarding make sure to show the important factors that they need and want to understand.
From there, to help increase mobile app engagement, continue to provide updates and maintain the app.
Strategic updates
Releasing an update without a plan could risk the chance of decreasing mobile app engagement, so when it comes to updates, how do you successfully release them?
The most frustrating moment for consumers is glitches and bugs within said app. These bugs can be costly to companies and the app experience which can decrease revenue and retention. What does this mean? It means that a proper schedule should be in place for common updates.
There are plenty of options for scheduling this, for many companies, they have the ability to continue to work with the company who launched their app; however, for others who are not as lucky, there are third-party options.
Push notifications
Understanding your customer’s persona is a very important factor when it comes to creating content. It is equally important when trying to decide the ideal time to push your content.
Sleeknotes states that the best days to send emails are Tuesday and Thursday while Monday and Sunday are the worst days. This is critical to understand when sending push notifications in regard to emails.
It is important to pay close attention to what the customer wants, how they want it, and then push the content accordingly.
Check to make sure your app is fast enough
Instant gratification isn’t just for small children and teenagers anymore, it is for all consumers, no matter their demographics or age. This is because our access to the internet and apps has created the expectation that everything needs to be fast and immediate.
This is a critical step in how to increase app engagement. When your app is not fast enough, the customer loses interest in your product before they have had a chance to even experience your technology.
Speed and responsiveness are the basic expectations from customers wanting nothing less than perfection when it comes to user experience. So focus on the speed of your app.
Is it loading fast enough? How are its UI and UX design elements? Can it retain customers long enough and keep them coming back? These are the questions you need to be asking when looking at the app from your customer’s perspective.
These are the four rules to cultivate and retain customers to increase your mobile app engagement. Keep users coming back for more to crush the KPIs and revenue.