SEO 101: What is on-page SEO?
When you are looking for information about, well, anything, where do you go? If you are like the average consumer, you probably start on a search engine such as Google. That is why our Denver SEO specialist team recommends optimizing your website for searches with SEO.
This digital marketing strategy helps get your website to show up on search engine results pages. Marketers from small and large companies are using SEO to help increase their company’s brand awareness and generate qualified leads.
To have a successful SEO strategy, you need technical, on-page and off-page optimization. That is why our Denver SEO specialist team wants to break down what on-page SEO is and how you can optimize for it.
What is on-page SEO?
On-page SEO is about increasing a web page’s visibility on search engines. This SEO strategy utilizes title tags, internal links, HTML code, URL optimization, on-page content, images and user experience (UX).
Why is on-page SEO important?
One of Google’s main goals is to make its user’s search experience one of the best. That is why they are constantly doing updates to improve their user experience. One of the best ways to stay on top of these updates is by implementing and adapting on-page SEO.
Our Denver SEO specialist team strongly recommends adapting on-page SEO practices because it helps search engines determine what your page is about and which keywords your website is relevant for. If you do not have on-page SEO practices set in place, then your website will not rank for the keywords you want to rank for.
On-page SEO checklist
Create quality content
The first step to creating a successful on-page SEO strategy is creating good content. Google prioritizes unique and quality content. So you want to make sure your content provides value to your audience. Google categorizes your content using E-A-T, which is short for expertise, authoritativeness and trustworthiness.
Use relevant keywords
Aside from creating quality content, you also want to be using the right keywords for your market. The keywords you are using can make or break your SEO strategy. Choosing keywords that are too competitive can bury your content. You can find the right keywords by first determining who your target audience is, doing keyword research and using quality keywords over quantity.
Use H1 and H2 tags
If you want Google to analyze and organize your content faster, use H1 and H2 tags. These tags help search engines index your pages faster. Plus, it helps users read your content faster. They can skim through your site and find what they are looking for. Adding these tags also helps increase organic traffic to your website.
Start outbound and internal linking
Outbound and internal linking is an SEO strategy that helps a website gain reputability. Internal links are hyperlinks that take readers to another page on your website, while outbound links take users to another site. Both kinds of links are important because they help build authority and keep users longer on your site.
Improve your company’s SEO with a Denver SEO specialist!
Increase your website’s visibility on search engines with Denver Media Group. Our experts are able to provide your company with the best on-page and off-page SEO services. Contact us to get started.