Restaurant marketing: How to use PPC ads
81 percent of diners use search engines on their mobile devices to find a restaurant, and with local SEO and search increasing each year by over 900 percent, one way to garner those hungry customers is with PPC for restaurants!
With so much competition in the digital space, and with restaurants competing with one another on SERP, delivery services and varying COVID-19 restrictions, the survival of a restaurant relies on their customers ordering food online or in-person.
While social media marketing and other forms of digital marketing are imperative to have set in place to continuously be in front of hungry customers more often, one strategy that any search engine marketing Denver expert would suggest is to implement PPC for restaurants!
1. Timing
One of the biggest advantages of PPC advertising is that it can be turned on and turned off when needed and edited as needed. The timing that your customers see your advertisement is essential. Not only are the advertisements placed right in front of hungry customers, it appears at the exact moment they are searching for their next meal!
While other forms of online advertising is important, PPC ads reach their potential customers right when they are searching, not at a time right after their meal when they are scrolling through their social media.
2. Faster results
This is a common misunderstanding in the digital marketing world. Once you launch a campaign or continuous marketing strategies, this doesn’t mean that the phones and online orders will be off the hook and the chefs will be leaving their spatulas on the grill. It takes time.
However, there is a reason that companies prefer PPC ads over other marketing strategies because they produce that “immediate” feeling of results that restaurant owners and managers are searching for.
3. Cost-effective
It is estimated that for every $1.00 spent on PPC ads, a company can find itself with a $2.00 return. Not bad to spend $1.00 and make $2.00 back! PPC is one of the strongest marketing strategies that provides cost-effective results that can be shown with a tangible ROI and budget set in place.
4. Precise targeting
With PPC ads, it provides the ability to target hungry diners with search terms that those diners are using to find your restaurant. When a restaurant properly utilizes their keyword research in their PPC ads, this will provide the cost-effective, “immediate” results that they are searching for, but at the same time, if a restaurant finds itself with keywords that are a bit off, the exact opposite will happen.
It is important to keep in mind that local SEO is the way to go with PPC ads in the restaurant industry. This is because, unless you are an Omaha Steaks, you will be selling to the local Denver area, not shipping steaks internationally. If you are in Cherry Creek, use keywords in that area, and for downtown and surrounding areas, you can be a bit more broad.
5. Measurable results
Another benefit of PPC ads is that they offer tangible results to restaurants. You can see who ordered delivery, the cost of the advertisement based on the number of orders or walk-ins, and other analytics. In any industry, seeing the tangible results is the way to continue on with a strategy or move on.
At Denver Media Group, our search engine marketing Denver experts specialize in PPC advertising for a number of industries and can help to manage your PPC for restaurants! For more information, contact us today.