Updated: PPC vs. SEO: Which should you invest in?
Nowadays, you need more than a website to get traffic online. You need a well-planned digital marketing strategy. There are two digital marketing strategies that can help you increase the traffic to your website - SEO and PPC.
The problem that many business owners and digital marketers face is choosing which strategy is right for their business and within their budget. Our PPC marketing Denver team is here to share what each consists of and which one is best for your business goals.
Pay-per-click advertising
What is PPC?
PPC stands for pay-per-click, which is an advertising model where advertisers pay a fee for each click their ads get. There are two types of PPC advertising: paid social media advertising and paid search advertising.
What does PPC do?
PPC is essentially a billboard for website traffic. It displays advertisements on search engine results pages and social media feeds. The great thing about doing this kind of advertising is that it directly targets your audience based on demographics and interests. You can set up PPC campaigns on your own or with the help of a PPC marketing Denver agency, like Denver Media Group.
Benefits of PPC
-
Cost-effective
-
Measureable and trackable
-
Fast results
-
Targets desired customers
Search engine optimization (SEO)
What is SEO?
SEO is short for search engine optimization. This is a digital marketing strategy that optimizes web pages to increase visibility on search engine results pages. It brings organic traffic into a website through on-page and off-page SEO strategies.
What does SEO do?
How SEO works is that it optimizes a website’s content to rank through the use of keyword research and link building. To have a successful SEO strategy, a business needs to learn who its target audience is, conduct keyword searches, create unique content and improve website usability. Business owners can do this on their own or by hiring an SEO agency.
The benefits of SEO
-
Boosts credibility
-
Increases ranking on search engine results pages (SERPs)
-
Improves website usability
PPC vs. SEO
At the end of the day, both of these strategies work when done together. Implementing an SEO strategy can increase your website’s organic traffic over time. This kind of strategy is considered a long-term strategy because gaining SEO rankings takes time. It can take several months or a few years to get your page ranking in Google’s top search results. However, the investment is worth it.
PPC, on the other hand, is also a great investment, especially if you are looking for fast results. The con of this strategy is that this increased website traffic only lasts for as long as you run the advertisement. It might cost you a lot of money down the road. However, this kind of strategy can help increase your brand awareness and get fast results. For example, using PPC might be helpful for a new website or to advertise product launches.
Together, a PPC and SEO strategy can help increase your brand awareness, website traffic and lead generation.
Are you looking for a PPC marketing Denver expert?
Look no further than Denver Media Group! Our team of digital marketers can help design an SEO and PPC strategy for your business. Contact us to increase your website traffic.