Ideas for fall email marketing strategies
No matter what kind of new technology emerges, email marketing continues to be a strong one. Many businesses choose this kind of marketing channel because it is a direct form of contact for their customers. 99% of email users check their email every day, some as much as 20 times a day.
To keep subscribers engaged, Denver email marketing companies suggest that you personalize your content. And what better way to personalize your content than by tying it to the change of the season?
Fall email marketing ideas
Showcase fall products
In autumn, many companies offer limited edition products that are exclusive to this season. For instance, Starbucks introduces its famous Pumpkin Spice Latte every year. You can start your email marketing campaigns by showcasing your brand-new fall products, such as sweaters, fall-inspired candles, pumpkin-spiced treats or anything else.
Fall sale event
If you operate in the retail or e-commerce industry, you have a higher chance of making sales. Therefore, it is imperative that you draw attention to your sales events and promotions in your newsletters leading up to the holiday season.
According to a recent survey, 56 percent of people have already begun their holiday shopping in October. So, during this time, it is recommended that you utilize your email marketing campaigns to showcase items that your customers are interested in purchasing for the holiday season.
Share seasonal content
Apart from just selling, it is important to also provide your customers with quality information. By offering valuable content, you can improve your online sales, generate more leads and increase customer retention rates. For instance, you can share informative blog posts related to seasonal content that is relevant to your industry.
If you provide HVAC services, you could share blogs about conducting a fall furnace checkup, preparing your home for the fall season or how to prevent frozen pipes. This will help your customers to learn more about your products and services and also build trust in your brand.
Spotlight community services
During the fall and holiday seasons, your brand can become more relatable by showcasing how your company is contributing to the community. This time of year, people are often more inclined to give back, so it's a great opportunity to share any events or projects your company is involved in or partner up with a local nonprofit organization to make a positive impact.
Tease your holiday promotions
As many shoppers start planning for the holiday season in the fall, it's important to begin teasing your upcoming holiday promotions and guides. You can prepare your subscribers by offering special deals, holiday gift guides or sales that your store is planning to offer. This will help them anticipate and look forward to your Black Friday or Cyber Monday email promotions.
Start driving sales and engagement with the best Denver email marketing agency!
If you're looking for help managing your email marketing campaigns, look no further than Denver Media Group. Our team can set up and manage targeted email campaigns aligned with your digital marketing goals and KPIs. Contact us today to get started!