How SEO is already changing in 2019
SEO, Search Engine Optimization, is a marketing method used to improve the visibility of your website on the internet. With such an oversaturation of content and websites on the internet, a good SEO is vital to your success as a business!
As a Colorado SEO company, we take great pride in researching your business, the competition, market audience and budget to give your company the best possible outcome online!
The SEO expert your business hires can (and should) mean an increase in web traffic, better search engine visibility and a boost in leads.
The good thing about SEO? When done right, it works.
The bad thing about SEO? It changes almost daily.
So, how is SEO changing in 2019?
There are three major changes we’re seeing as a Colorado SEO company in 2019.
Voice Search
Admittedly, when voice search first became “a thing” in 2002, we wavered on how popular it would be. However, it didn’t take long to realize how prominent voice search would become.
Currently, twenty percent of searches made on Android devices and Google’s mobile app are made via voice search. By the year 2020, it’s projected that half of all searches will be voice-based.
The most popular types of voice searches made on mobile devices? Local ones based on weather, traffic, news and businesses nearby. The SEO expert you hire should be proficient in local search adaptable for voice results!
Complex algorithms
Throughout 2018 we saw twelve different Google algorithm updates enforcing mobile-friendliness and quality content. With time and experience, a Colorado SEO company can identify the new priorities Google makes each year. In 2015, SEO experts saw algorithm changes geared towards eliminating duplicate content. 2016 updates aimed to devalue and penalize spammy links.
2019 is projected to prioritize websites that understand their users, the intent of their searches and how businesses can solve their problems.
While algorithm updates are, overall unpredictable, the SEO expert you hire will take them on with ease and work with your company to accommodate them.
Other search engines
Without a doubt, Google is the most popular search engine on the market. Performing over 5.6 billion searches a day, Google is followed closely by Bing, with over 3.5 billion searches a day.
With such popularity comes the realization of just how much content there is to siphon through on the internet. While Google is the “top dog” per se, exploring SEO options for other search engines is well worth the consideration.
An innovative Colorado SEO company will think outside the box for your business. Putting all your “SEO eggs” into one “Google basket” might not be the best strategy for you! The SEO expert you hire should have a well-rounded understanding of unconventional vertical search engines like YouTube, Amazon, Pinterest, Facebook and even Google Maps.
SEO is ever-evolving. Each year it’s guaranteed that algorithms and processes of SEO will change in some way, shape or form. By being adaptable and in-the-know, the SEO expert you choose to work with can greatly impact your website's visibility.