Email segmentation 101
Email marketing continues to be a powerful marketing tool. A report found that 89% of marketers use email as the primary channel for generating leads. If you want to increase your open email rates, one strategy you can use is email segmentation. Our email marketing Denver team wants to break down what email segmentation is and how you can use it on your next email marketing campaign.
What is email segmentation?
Email segmentation is an email strategy that consists of dividing email subscribers into small groups based on certain criteria. The goal of this process is to create more personalized emails to keep subscribers happy. You can group your email subscribers based on their customer journeys, behaviors and shopping habits.
The benefits of email segmentation
There are plenty of benefits of taking time out of your day to go through your email list and segment it. It can help improve your existing email list. According to Campaign Monitor, segmented email campaigns caused a 760% increase in revenue. On top of increasing your revenue, email segmentation can also deliver:
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More personalized experiences
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Move people down the marketing funnel
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An improved email reputation
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Better email marketing results overall
Ways to segment your existing email list
Demographic segmentation
Demographic segmentation is the process of dividing an email list based on identifiable information like age, gender, marital status, family size, income, education, etc. You can acquire this information when people first sign up for your email list. This kind of segmentation can help you create better emails based on this information.
Geographic segmentation
Geographic segmentation is about dividing an email list based on your subscriber’s location. This kind of segmentation is especially useful for companies that have multiple storefronts throughout cities, states or regions. Dividing your list based on geographic locations can help you reach customers at the correct times if they live in different time zones or based on what is going on in their city.
Shopping habits
If you own a retail or e-commerce store, you should consider segmenting your emails based on your customers’ purchasing habits. This kind of segmentation can help customers get more emails personally suited to them and less of what they are not interested in. For example, you do not want to send people without kids information about baby clothing. Or, if there is an item that your customer purchases frequently, you can send them a replenishment email when it is time to buy it again.
Customer journey
Another beneficial way to segment your email list is based on your subscribers’ customer journeys. For example, if you have new customers, you want to send them welcoming emails and more informative emails to learn about your products and services. However, you do not want to send these kinds of emails to long-time customers. Segmenting emails based on customer journeys can help you build a strong relationship with both new and frequent customers.
Hire the best email marketing Denver company to help you create an award-winning email marketing strategy!
At Denver Media Group, we have email marketing specialists who can set up and manage targeted email marketing campaigns that align with any digital marketing goals and KPIs. Contact us today to start your email marketing journey.