UPDATED: Email marketing list cleanup
On average, a consumer receives over 120 emails per day and it is estimated that over 300 billion emails will be sent every day by 2022. The thing with email marketing is that it is an old school marketing strategy that is still extremely effective in today’s digital marketing era. This is because everyone has an email to sign up for different accounts, activities and purchasing from their e-commerce stores.
When was the last time you cleaned your 25,000 subscriber email list? If you cannot remember the last time, then it is WAY overdue. Gross, hygiene is imperative. No one wants a stinky desk mate.
It is estimated that an email list declines by 22 percent each year. This is due to old emails, employees finding new positions and structural changes in any company.
The risk of not cleaning a company’s email marketing list means that emails are your bounce rates and it will continue to skyrocket which means your emails are going directly into spam. Another notion is sending emails to those who are no longer with that company.
Even if it is one to 10 people who no longer are utilizing that email, you are wasting valuable marketing time. This helps to increase the return of investment of email marketing Denver services while ensuring that all lists are as updated as possible.
Can you imagine if an old client who you had a falling out with still received your emails? That is the kind of awkward stuff you want to stay away from.
Here are four ways a company knows it is time to start the email marketing Denver list deep clean!
Check your analytics
How does a company know it is time to clean out their email marketing list? Are there constant bounces, high click rates and a decline in open rates. These three notions can show any company or digital marketer that this particular list needs a deep clean.
Not segmenting lists? Yikes. Please clean the dirt out of those files. A segmented list is imperative to send the proper campaigns to clients that can help to reduce the problems above.
A great example is: a company has 25,000 email contacts, but there are several lists. There is one for service X, Y and Z; however, there is also a list for those who intersect into list X and Z. This will show you the emails that need to be cleaned out. Not sure which ones need to be cleaned. Segment your lists and then check the analytics. It will tell you.
Stop purchasing lists
One of the most spammy things that a company can do is purchase lists. This is such a common practice from an old school marketing trend which was once the best thing to do. The thing is these lists are expensive and generally do not generate the leads that a company is hoping for.
Yes, this is a common practice and so many businesses do this. That is exactly the problem. Your business and seven others all purchased the list which means that there is a higher chance that your email will be flagged as spam. How can someone update their own email marketing list?
Send out a social media campaign that requires consumers to sign up with their email to get a coupon or service. Another way is to create an exclusive blog that can only be read by entering an email address. Finally, those leads who fill out the contact us forms, start sending them emails.
They may not be interested now, but they were interested in your services so keep them in the loop. Who knows, that email could remind them to call again!
Confirm subscriptions
Send a confirmation subscription email. This is the easiest and least time consuming way to clean out an email list. This allows for those who are no longer interested in the email marketing Denver campaign to gracefully peace-out.
The engagement rate on an average email is 22.8 percent versus .6 percent on social media. This means that more people are reading and engaging with their emails versus social media.
Upgrade
Over your old email marketing platform? The best time to update is in the middle of a deep clean or global pandemic! Once a company has found the perfect platform to work with, then the cleanup process will be exciting.
A new platform means a new clean start! Denver Media Group provides our own email marketing Denver platform. It is pretty sweet and stays clean.