Digital marketing for nonprofits
In the United States, there are over 1.5 million nonprofit organizations. They are all trying to gain donations and promote their causes. It can be hard to make your cause stand out from the sea of nonprofit organizations.
One strategy that organizations are using is having a strong digital marketing strategy in place. Not only does it help you reach a wider audience, but it can also increase donations and support for your cause. Our digital marketing Denver team wants to share some digital marketing strategies that you can have in place.
Digital marketing strategies for nonprofits
Make your website user-friendly
One key aspect of digital marketing for nonprofits is creating a compelling website. A report found that first impressions of websites are 94% related to design. If your website is lacking in design and hard to navigate, then people will click off it.
Your website should be user-friendly, visually appealing and provide all the necessary information about your organization and its mission. Make sure to include clear calls to action for donations or volunteering opportunities. If you need help designing a functional website, hire an agency.
Harness the power of social media
One place where most people spend their time every single day is social media. The average social media user spends 2 hours and 31 minutes on social media daily. Social media is another powerful tool for nonprofits to connect with supporters and spread awareness.
The first step to creating a social media strategy is to determine which platforms your target audience is most active on and create a consistent posting schedule. Use eye-catching visuals and engaging captions to grab their attention and inspire action.
Create an email marketing strategy
In addition to using social media, people also check their emails every single day. Email marketing is also a valuable tactic for nonprofits. A report from MailChimp found that the open rate for nonprofit email marketing is 25.96%, compared to the universal email open rate of 6%.
Send regular newsletters to your email list with updates on your organization's work, upcoming events and ways to get involved. Be sure to personalize your emails and make them visually appealing to increase engagement.
Start using search engine optimization
Finally, do not forget about the power of search engine optimization (SEO). This digital marketing strategy helps increase your ranking on search engine results pages (SERPs). Increasing your website’s ranking can increase the quality of leads and brand awareness.
You can use SEO by optimizing your website and content with relevant keywords to increase your visibility in search results and attract more visitors to your site. You can do this on your own or by hiring a digital marketing Denver agency - like Denver Media Group.
Hire a digital marketing Denver agency!
By implementing these digital marketing strategies, your nonprofit organization can increase its impact and reach more supporters than ever before. Hire Denver Media Group to handle the management of your company’s digital marketing - from social media to email marketing. Reach out to learn more about it today!