UPATED: Denver SEO: The Secret Sauce
Companies of all sizes can benefit from digital marketing particularly with Denver SEO strategies set in place by Denver Media Group! Regardless of how long a company has been in operation, it is imperative for their success to be visible online.
Four out of five consumers will turn to a search engine to find a local company! There has been a 900 percent increase in keyword phrases with ‘near me’ in the last three years. Consumers have turned to search engines to start their initial research of products and a company, along with, finding the best products to purchase at the end of the day.
With Google processing over 63,000 searches per second and maintaining over 90y percent of the search engine market, it is safe to say that for companies in Denver that Denver SEO needs to be a top priority.
What is SEO?
SEO (Search Engine Optimization) is a technical marketing strategy that implements on-page and off-page SEO strategies to help increase organic traffic to a website. Not only is the goal to increase the volume of organic traffic driven to a website, but to increase the quality of traffic as well.
There are a variety of technological ‘SEO secret sauce’ marketing practices that must be implemented to affect the volume and quality of traffic to a website. Because of this, SEO services take time! Between monitoring competition, site health, content management and keyword rankings, there are several pieces to the puzzle! They must all work synonymously to achieve the most optimal results.
The “SEO secret sauce”
While boosting the SEO of a company is an extensive, in-depth process, there are a few extra things a company can do to give their rankings some “secret sauce”.
Our experts cannot directly predict how much these little secrets can boost rankings, we can only say that Google favors what is helpful to the searcher. There are three secrets that can certainly be helpful!
1. Customer Reviews
Customer reviews are not just for Yelp! 88 percent of consumers state they trust online reviews as much as they would a personal recommendation.
Reviews are far more impactful to a company than they might expect. A fellow SEO expert, Darren Shaw of Whitespark, released findings from a 2018 study on Google Local Rankings, claiming business reviews accounted for over fifteen percent of how a local business is ranked.
Not only are companies finding that customer reviews are boosting their web traffic, responding to the reviews is as well! Why? Because it builds rapport and loyalty with the customer. All things Google loves.
2. User-generated content
We love user-generated content, and so does Google! As we mentioned, consumers put a significant amount of trust in the reviews of customers. User-generated content provides another level of social proof of their experience with a business.
User-generated content is best described as any form of content created by a consumer, available for other consumers to view. This can be in the form of video, blog posts, online discussions, photographs and audio.
With the combination of customer reviews and user-generated content, a level of trust is built, thus, booting the organic traffic to a website.
3. Footer links
The footer of a website operates as a second navigation menu. When utilizing this portion of a website for important pages a company can hope to boost their rank so it becomes a non-intrusive place for internal links.
It is important to note, however, that footers should be reserved for internal links only. In the past, Google penalized external links in a footer, however, that has since changed. Google doesn’t necessarily devalue them anymore, they simply aren’t given any weight in the realm of SEO benefits.
For companies in Denver, here are some of our ‘seo secret sauce’ secrets to start leveraging organic SEO traffic. Has your company considered implementing these three secrets into its marketing plan? It might be time to consider it!