Declining attention spans and website design: how bad design is hurting companies
A bad website design and website is not singled out to one type of industry or net worth of a company. A company could bring in profit margins of 2 million a year, but has a terrible website design. As the digital world continues to expand and move forward, consumers expect everything to be instantaneous.
In 2016, research showed that attention spans were about eight seconds and three years later, attention spans are even shorter. It is estimated that a consumer will judge a website in about half a second!
Yes, half a second is all a company has to create a lasting and positive impression on consumers, and because of this, how is bad design hurting a company?
77 percent of agencies believe that a bad website user experience is a weakness for their clients.
A number of small to large companies struggle to understand that a responsive website is one of the most critical components for success in the digital world. Why does a company need a website that is responsive and designed well?
More and more consumers are using their smartphones to search the Internet, and because of this, Google has updated that websites that are mobile friendly would outrank their competition! No one wants to put the effort into their search engine optimization strategy just for a different company to rank for something simple such as being responsive!
All websites designed and developed with a Denver web design agency should be easy to navigate, find and responsive on mobile!
38 percent of people will stop engaging with a website if the content or layout are unattractive.
Less is more and with the latest trends in website design in 2020, that holds true! As Neil Patel states, “85 percent of the reason you purchased a specific product is due to color” on a website. On the front end of the website, the website needs to be aesthetically pleasing for consumers. A website is the first impression on the Internet and consumers are noticing ugly websites and turning back to the SERP results! A company wants a consumer to feel happy and positive thoughts once they are on their website.
The bottom line? The next website will have an aesthetically pleasing website that consumers will want to engage with, and a website that is ugly is losing leads.
47 percent of website users expect a maximum loading time of two seconds.
According to Google, 53 percent of mobile users leave a site that takes longer than three seconds to load. A company has less than three seconds to grab the attention of a consumer. For E-commerce companies, this is even more critical. It is estimated that it will cost ratios up to $2 million in lost sales.
The issue? The average website takes about 15 seconds to load and doesn’t play well with other platforms. The harsh truth is that, every second that a website takes to load means that another consumer is gone.
75 percent of consumers judge a business’s credibility by the design of its website.
Credibility in a digital age is everything. Our Denver web design agency is here to tell you there are thousands to millions of others blogs just like this one and it will tell you that a bad design will affect your credibility.
A great example is being a leading marketing agency that has a bad website design. This website is hard to navigate, loads slow and doesn’t link properly to other spots on the website. Yikes. What are we trying to say?
Consumers do not want to wait for a company to catch up with the times. Companies are losing customers due to frustration and showing a lack of care and credibility. How could you be the leading website design company with that type of website? No thank you, ma'am.
The moral of this blog? A bad website design is not helping to bring in leads and conversions. As attention spans continue to decrease, a website that is designed properly can help to grab a consumer's attention and keep them on the website long enough to fill out a contact us form or buy a product.
Stop losing leads by hiring a Denver web design agency to design and custom code your new website!