Content is King: Why content is still king
Well written content engages a consumer and provides the ability to get natural backlinks which helps to rank a blog or content better in search engines over time. In the SEO industry, you will commonly hear the coined phrase “content is king” over and over again because content is still a massive part of your overall Denver search engine optimization strategy.
Bill Gates coined the phrase in 1996 and many to this day still agree that content is relevant and important to SEO strategies! Now, there are some speculations that the coined phrase“content is king” is a myth because it takes more than just content, it takes a number of strategies, and that is true.
The thing with this argument is that without content, the other SEO strategies in place would not work.
On the other hand, without SEO, the content marketing strategies in place would never rank because they are not optimized. The content that is being produced to help with SEO ranking in search engines is just as important as the SEO strategies behind the content itself.
With this in mind, content is still king, but in an oversaturated digital world where 93 percent of content never sees the first page of a search engine, how is content still king?
This is because Denver search engine optimization strategies have continued to evolve overtime, but still need content to do so!
SEO content
This is what is known as SEO content. This is content that is created based upon the SEO and market research that was conducted before the content part was started. This involves but is not limited to competitor analysis, keyword research, off-page strategies and other technical strategies.
This is because a searcher comes to a search engine looking to solve a problem, find an answer, purchase products and/or services or conduct research. No matter what, content is needed and continues to reign as the leader!
Not only does a consumer want content, so doesn’t Google. There are three main factors only that Google is really searching for when it comes to ranking a website or blog page.
- Quality, unique content
- The ability to crawl easily
- High quality backlinks
There are over 270 plus ranking factors that are taken into consideration when Google is ranking a website over others on its first page, and while there are 270 factors, if not more, these three are the most important!
This is where it is important to note that quality content is the one of the top three. This is because content should answer a question or provide a desired result from the search query.
Not all of the top SEO strategies in place can help a piece of content that is not original and really answers the question at hand.
Better content means more competition
Our experts constantly hear “we want to outperform the competition” and we absolutely want that to happen, but we also hear next, “does it matter what our content is like?” We also hear, “that is so many words, can’t we just copy from elsewhere.” Yes, we have been asked to copy content from leading competitors.
However, for a SEO strategy that will bring in qualified leads and sales overtime, the Denver search engine optimization strategy needs all the pieces and content that is unique and high quality to help a website outrank its competitors, overtime.
This is because Google seeks out this content but so do consumers and others in your industry. Furthermore, the better the quality of the content, the chances of natural, high domain authority backlinks increases which also helps with ranking!
While content is a time-consuming strategy in the digital marketing industry, it is imperative still to this day that content is being written and published on search engines. And that the content is written for both consumers and search engines alike!