A guide to loyalty apps
It is no secret that people spend most of their time on their phones. On average, a person checks their phone 58 times each day. During this time, your customers could interact with your brand if you have a mobile app.
Not sure what kind of app you should build for your business? Good news! There are different kinds of apps you can build for your business. A popular choice by companies is building a loyalty app. Our Denver app development team wants to break down what a loyalty app is and how it can benefit your business.
What is a loyalty app?
A loyalty app is essentially a loyalty program on a mobile device rather than on a plastic or paper card. How it works is a customer will download the app from the Apple Store or Google Play, create an account and then the app keeps track of the purchases made by the customer. The business can then offer the customer a discount, free products or promotions based on the number of purchases they have made.
What industries benefit from a loyalty app?
Although all industries may benefit from building an app, not all would benefit from developing a loyalty app. The industries that should consider building a loyalty app are the ones that benefit from repeat sales. Here is a list of industries that should consider developing a loyalty app:
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Travel
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Food
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Retail
The benefits of a loyalty app for businesses
Provides convenience to customers
Having a loyalty program for your business is beneficial. However, when creating a loyalty app, you have to think about how you are going to collect that information from your customers. Loyalty apps provide convenience because all a customer has to do is download the app. Then, when they visit your physical store, they can just use the app. They do not have to worry about forgetting their loyalty program card at home.
Allows for direct market marketing
The great thing about mobile apps is that they become direct marketing channels. You can send notifications directly to your customers’ phones and receive immediate feedback. This marketing channel can help you increase brand awareness and save money. You do not have to spend tons of money to get your target customers to see your message.
Collects valuable data
One of the most significant benefits of building any mobile app is that it can collect valuable data from your customers. This data will help give you insight into your customer’s preferences. The information collected can then be used to improve or make informed decisions on targeting your customers.
Stand out from the competition
If you want to make your business stand out from the competition, consider developing a loyalty app. You can offer your customers something that your competitors do not and thus attract new customers. A loyalty app could be what makes customers think of you instead of others.
Examples of loyalty apps
Starbucks Rewards
Starbucks Rewards is a loyalty program that allows customers to earn Stars and Rewards for their purchases. Plus, it allows customers to order their products and pay at participating Starbucks locations.
Pizza Hut App
Pizza Hut app gives customers the ability to order their favorite pizza, wings, desserts and more, all while earning rewards. After a certain amount of points, users can get exclusive deals or free food items. The app also allows users to find deals, save orders and look at recent menus.
Let one of the best Denver app development companies develop a loyalty app for your business!
At Denver Media Group, our mobile app developers are strategic, cutting-edge developers that any company can trust will deliver their projects with the best quality out there. Contact us today to start developing the app of your dreams.