Nine reasons why email marketing is still important
Email marketing strategies could be the marketing effort that a company is missing. While research and statistics will provide the evidence behind email marketing and its benefits, think about this, you have to have an email to sign up for almost anything in the digital age.
If someone is on Facebook, they used an email to sign-up. If they are using company software, then they needed to add an email address.
While websites and trends have come and gone over time, email marketing continues to be a top tier marketing strategy.
How do you collect those emails? There are several ways this can be done, but for now, our email marketing experts want to explain the benefits of this marketing strategy.
Email marketing fosters relationships
Since its inception in 1978, email marketing has provided companies with the ability to reach their subscribed consumers right where they are.
Email marketing provides companies with the ability to continue to foster brand recognition with consumers. This helps to expose your company to all subscribers, and when it comes to brand recognition, it takes about seven to 15 times for your content, or in this case, emails to be seen to build that trust.
While consumers might not be ready to purchase or learn more about products or services right away, it provides the ability to stay top-of-mind in their inbox until they are ready to consider products and services.
Email marketing is agile
A global pandemic has shown companies and email marketing experts that being agile is one of the most important strategies to continue to grow moving forward.
HubSpot describes agile email marketing as the ability to be flexible and adapt to change by focusing on data and your subscribers’ needs while using a process to send out other emails faster.
While social media marketing strategies are one of the most common digital marketing efforts, the Facebook outage of 2021 proved that email marketing can still reach your audience even if Facebook or Instagram is down.
Email marketing is measurable
When a company uses email marketing software, this provides the ability to review in-depth analytics regarding the subscribers within that list or each segmentation.
Here are some metrics that can be viewed: open rates, forwarded emails, engagement, unsubscribers, and more.
These metrics provide companies with the ability to review the current strategies and adjust from there.
Email marketing must be optimized for mobile devices
Even Google has evolved its SERP to provide the best mobile search experience for its searchers, and email marketing needs to be the same way. Research shows that four out of 10 emails are opened through mobile applications such as Gmail.
What is the first thing you do in the morning? For most consumers, it is checking their personal or professional emails, maybe both. It is estimated that only 14 percent of individuals check their social media in the morning, but 58 percent check their emails.
Email marketing subscribers equal interested customers
If a company collects subscribers from its website, blogs, or social media, it is important to add those new subscribers to the proper lists and email segmentation.
These subscribers have shown that they are interested in products or services, so make sure they stay in the loop.
Email marketing is preferred
New research shows that email marketing and communication continues to be the preferred communication style out there! While social media marketing is a great way to communicate with others and reach the right target audience, emails can be personal or professional and a majority of consumers would prefer email over social outreach and communication.
Email marketing can be personalized
Personalization can be overwhelming at times, but the right automation can help to make this easier. A simple, “Hello, X” can help to start the process of creating more personalization within the emails themselves.
While that does start the first step in providing personalization in email marketing strategies, a company has to go farther than that to show true personalization.
Email marketing can drive conversions
Study after study shows that companies can have a higher ROI with email marketing versus their other marketing efforts.
A great example of this is with newsletters. They are an effective way to distribute content and segmentation while increasing subscriber engagement.
At the end of the day, any email marketing agency Denver has will be able to provide these nine benefits to your company! For more information, contact an email marketing expert today.